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The school of management organized a review meeting of the undergraduate talent cultivation program of marketing major of 2019

Date: 2019-06-28

Interpreter:Xiaoyan Yuan


In order to further clarify the training positioning and objectives of marketing professionals, sort out the curriculum system, better meet the specific requirements of enterprises and institutions' marketing activities, and cultivate application-oriented and compound marketing management professionals with the ability to analyze and solve marketing problems. The school of management held a review meeting about the talent cultivation program for marketing professionals of the class of 2019 from 14:00 to 16:00 on June 12, 2019 in the third conference room of the administrative building.


At the meeting, our college obtained the following consensus on the revision of the training plan for marketing professionals of 2019 based on the training needs of marketing talents of various cooperative enterprises. First of all, students are trained through daily contests and BBS activities, aiming at the general abilities of bearing hardships and resisting setbacks. Secondly, students' cognition of enterprises starts from the cognition of enterprises in the order class, and then plans in advance. Thirdly, in view of the urgent demand of big data analysis, operation analysis, member marketing and other talent needs of enterprises, set up big data marketing courses in the junior year for training. Finally, according to the post demand of product manager, new retail management talents, brand publicity talents and other positions, our college will improve the existing courses of brand management, marketing planning, retail management, channel management and so on.


Experts in the industry and universities who participated in the meeting included Jianfang Peng, a professional leader in marketing; Hongyan Chen, deputy general manager of Suning Chongqing area; Jia Li, HR director of Guanghui Chongqing Zhongqi southwest Co., Ltd.; Qiong Shen, HR director of field organizations; Li Wang , recruitment manager of Chongqing Yonghui Supermarket Co., Ltd.; Ji Dai, HR manager of Fuling Zhacai Group; Xin Chen, HR manager of 361 degrees Chongqing Branch,; Yugang Jian, dean of the school of management; Ling Li, vice President ;Ke Chen, vice President; Xiaobo Zhou, dean of business administration and so on.