Jiancheng Huang, Vice President of Chongqing Culture and Tourism Association, and His Delegation Came to the University for Research and Exchange

(Interpreter:Youyue Wang)

Jiancheng Huang, Vice President of Chongqing Culture and Tourism Association, and His Delegation Came to the University for Research and Exchange

Net news (aricle/Shiyi Li from the Science and Technology Department picture/International Cooperation and Exchange Department Siyu Feng)On the afternoon of September 21st,JianchengHuang, Vice President of the Chongqing Culture and Tourism Association and President of the Cultural and Tourism Commodity Branch, and his delegation visited the school for research and exchange. Staff members from relevant enterprises such as Chongqing Xinchengyuan Food Technology Co., Ltd. and Chongqing Jingyu Cultural Communication Co., Ltd., Vice President Mingshu Tan, and school related personnel participated in the research in Room 207 of the administrative building. The research meeting was chaired by Deputy Director Junliang Wang of the Science and Technology Department.

At the meeting, Dr. Yong Liu from our school gave a detailed report on the project's innovative sources, preliminary ideas, implementation, and animation scene design, with the theme of "Building Chongqing Companion Gift Project based on Chongqing's cultural history and modern internet celebrity economy". Subsequently, relevant leaders of enterprises such as Chongqing Xinchengyuan Food Technology Co., Ltd. and Chongqing Jingyu Cultural Communication Co., Ltd. conducted comprehensive and in-depth discussions on the development of cultural and tourism products in Chongqing based on their own actual situation and market demand, and proposed many practical and effective development directions and suggestions.

At this seminar, everyone reached a consensus: firstly, the Chongqing Companion Gift Project will be integrated with the "Chongqing Good Gift" to launch different levels of "Chongqing Good Gift"; The second is for both parties to jointly apply for a fund project and start exploration and argumentative research in advance. The first batch selects 12 exquisite Chongqing handicrafts and 12 exquisite Chongqing local specialties for basic research work; The third is to further discuss and demonstrate the preliminary tentative plan; The fourth is to achieve the "three haves", have ideas, and further improve the preliminary plan; Having argumentation, timely convening symposiums to conduct research on argumentative basic work; Take action to select the first batch of "12+12" exquisite Chongqing handicrafts and exquisite local specialties, deepen the design, and conduct trial marketing.